The Blame Game

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Female executives are no longer wearing big shoulder pads; they’re shouldering blame instead.

I was wondering why in the recent election between two flawed candidates, the accusations seemed to roll right off the male candidate’s back while the female candidate was repeatedly investigated, exonerated, investigated again, exonerated again. And it wasn’t because the accusations against the male were false…we heard him on tape saying things he later denied.

So why did the vitriol seem so much harsher against the female?

I found what I think is at least a partial answer in a recent study of female CEOs. The media often is accused of having a liberal bias. But there’s another bias that may have played a role.

According to a study by the Rockefeller Foundation and public relations/research firm Global Strategy Group, females receive a disproportionate share of blame, at least in the media. The study says that almost 80% of digital and print media stories about companies in crisis blamed the CEO when the CEO was female; only 31% of the stories blamed male CEOs in similar situations.

Another difference? Like the “What are you wearing” red carpet question that seems to get asked only to actresses and not actors, the news stories talked about the female’s personal life in 16% of the stories and 78% talked about her family and children. For the men, a personal life was mentioned in only 8% of the stories and none mentioned family and children.

Now, certainly in the presidential campaign, both candidates trotted out children and spouses and personal lives. But, if it seemed that one candidate’s flaws were described as foibles or “locker room talk” and another’s were crimes that should result in “locking her up”…well, maybe the media had a hand in that.

blame

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